Simple, transparent pricing

One loan funds
months of Lia.

At $5,000–$15,000+ per closed loan, the ROI is immediate. Pick the plan that matches your team size.

Solo LO
Starter

For individual loan officers ready to stop doing data entry and start closing more.

$149
per month
up to 2 users
$119
per month, billed annually
up to 2 users · save $360/yr
  • The Orb voice interface
  • Pipeline (up to 50 loans)
  • Basic cadences (SMS + email)
  • LendingPad + Encompass sync
  • TCPA compliance dashboard
  • Morning briefing (SMS)
  • Intent Engine
  • Manager analytics
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Most Popular
Team

For producing branch managers running 3–15 LOs who want full pipeline intelligence.

$399
per month
up to 10 users · ~$40/user
$319
per month, billed annually
up to 10 users · save $960/yr
  • Everything in Starter
  • Intent Engine (AI lead scoring)
  • Built-in Power Dialer
  • Unlimited cadence steps
  • Manager analytics dashboard
  • LO leaderboard + activity metrics
  • Post-close nurture sequences
  • Relationship memory extraction
Start Free Trial
Branch
Branch

For broker-owners running 15–25 LOs who need enterprise visibility and white-glove setup.

$799
per month
up to 25 users · ~$32/user
$639
per month, billed annually
up to 25 users · save $1,920/yr
  • Everything in Team
  • Branch-wide analytics + reporting
  • LO autonomy level controls
  • White-label morning briefings
  • Live 45-min onboarding setup
  • Dedicated Slack support
  • Export reports (PDF + CSV)
  • Custom cadence library
Talk to Us
Need 25+ LOs or enterprise compliance controls?
Custom pricing, dedicated CSM, and SOC 2 compliance roadmap available for larger teams.
Contact us for Enterprise pricing →

Compare plans

FeatureStarterTeamBranch
Core Platform
The Orb voice interface✓✓✓
Pipeline management50 loansUnlimitedUnlimited
LendingPad + Encompass sync✓✓✓
Morning briefing (SMS)✓✓✓
TCPA compliance✓✓✓
AI & Automation
Intent Engine (AI lead scoring)—✓✓
Built-in Power Dialer—✓✓
Cadence steps5 stepsUnlimitedUnlimited
Post-close nurture—✓✓
Relationship memory—✓✓
Management & Reporting
Manager analytics—✓✓
LO leaderboard—✓✓
Branch-wide reporting——✓
Export reports (PDF + CSV)——✓
LO autonomy controls——✓
Support
OnboardingSelf-serveGuided videoLive 45-min setup
SupportEmailEmail + chatDedicated Slack

Common questions

Do my LOs actually have to log in?
No. Lia pushes to your LOs via SMS every morning with their priority list. They can reply by text to take action. The dashboard exists for managers who want deeper visibility — but LOs never have to open it.
How does the free trial work?
14 days free, no credit card required. We do a 45-minute live onboarding call: import contacts, connect your LOS (LendingPad or Encompass), set up one cadence, and run your pipeline in. Most teams are operating within 24 hours.
What LOS integrations are supported?
LendingPad and Encompass are both supported, with real-time bidirectional sync on LendingPad and OAuth-based sync on Encompass (25 mapped fields, 19 milestone translations). Contact us if you're on a different LOS — we evaluate integrations based on customer demand.
Is Lia TCPA compliant?
Yes. Lia runs automatic DNC registry checks (national + 11 state-level lists), captures and timestamps consent, enforces calling time windows, and maintains a full audit trail. Every outreach is verified before it goes out.
Can I cancel anytime?
Monthly plans cancel at end of billing period, no penalty. We don't lock you in — if Lia isn't delivering ROI, you shouldn't pay for it.

One funded loan pays for
a year of Lia.

Start free. No credit card. Up and running in 15 minutes.

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