Origination intelligence for mortgage banking Principle Lia drafts. Your team sends. Every time. What We Target Pull-through 45% to 60%+ · days to close down 25% → Origination intelligence for mortgage banking Principle Lia drafts. Your team sends. Every time. What We Target Pull-through 45% to 60%+ · days to close down 25% → Origination intelligence for mortgage banking Principle Lia drafts. Your team sends. Every time. What We Target Pull-through 45% to 60%+ · days to close down 25% → Origination intelligence for mortgage banking Principle Lia drafts. Your team sends. Every time. What We Target Pull-through 45% to 60%+ · days to close down 25% →
Origination Intelligence

Origination,
Perfected.

Lia™ is domain-specific AI for mortgage banking. It reads everything your lender already runs, prepares the work ahead of your people, and leaves every decision, and every send, with a licensed human.

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Lia
zero new data entry · zero mundane work · zero autonomous sends
Mortgage
Purpose-built, not adapted
Human
Every send approved by a person
Any LOS
Layers on the stack you run
Days
To first value, not quarters

Lia is AI built for the way mortgage actually works. It reads everything, prepares everything, and sends nothing without you.

Why Lenders Bring In Lia™

Same leads. Same team. More closings.

The industry funds roughly 45 percent of the loans it starts. These are the numbers Lia is built to move, and the ones we hold ourselves to in every deployment.

2x lift
Lead Conversion
Speed to first response decides who wins the lead. Lia has the reply drafted before the LO opens the record, so the first touch happens in minutes instead of hours.
45% → 60%+
Pull-Through Rate
Closing more of the leads you already paid to acquire is the cheapest growth in the building. With Lia, nothing goes quiet and nothing stalls unnoticed.
25% fewer
Days To Close
Files keep moving when the next step is already written. Faster closings mean happier borrowers, and agents who send you the next one.
The Platform

One platform. The whole origination floor.

Lia™ runs on one principle. The mundane work is finished before anyone sits down, and every judgment call stays with your people.

Before the day starts
Your team walks in to a floor that has already been read. What changed overnight, what is at risk, and who needs a person today.
Where the pipeline is
The real state of every file, not the state someone remembered to update. Stalls, expirations, and quiet borrowers surface on their own.
The conversation
Outreach and replies arrive prepared, in your loan officer's own voice, with the full history behind them. Your team reviews and sends.
The book you already own
Growth found inside your existing database rather than bought again. Past borrowers, dormant leads, and the deals worth a second look.
Before underwriting sees it
The file is read the way an underwriter would read it, while there is still time to fix what turns up. See how the review works →
Processing and fulfillment
Borrower intake through the underwriting handoff, worked from one place. Lia Ops™ is the same intelligence pointed at the operations desk.
Answers on demand
Ask Lia™ answers questions about your pipeline in plain language, and shows you what it read to get there.
Use Lia in
The work comes to your team, not the other way around.
Web app
Chrome extension
Mobile
Morning briefing email
Your own SMS thread
Lia reads from
Read-only, least privilege, and never a write back to your system of record.
Your CRM
Your LOS
Call and text history
Guideline library
Live market rates
How each of these works is the part we would rather show you than write down. See every system Lia connects to →
Rolling out to mortgage teams now
Where Lia™ Works

Origination and processing. One platform.

Most technology in this business stops at the handoff. Lia does not. The same intelligence that shapes a loan officer's morning works the processor's queue, and the file never leaves your building.

Origination
Loan officers walk into a day that is already ordered and writing that is already done. The borrower who needs attention is at the top, and the follow-up is waiting for approval.
Processing
Processors work a queue that keeps itself current. Files move, conditions get worked before they age, and status updates are written before anyone asks for one.
Leadership
Managers and owners see the pipeline as it actually is, with the problems surfaced early enough to do something about them. Coaching on facts, not on gut feel.
In-House Fulfillment

Capacity without outsourcing.

When volume climbs, lenders get told to rent capacity: outsourced desks, per-file fees, someone else's people on your borrowers' files. Lia™ takes the other path. It removes the mundane work from the desks you already trust, so the same team carries more and the file stays yours.

The old answer
Outsourced fulfillment
  • Per-file fees that scale with your volume
  • Your borrower experience in someone else's hands
  • Capacity you hand back the moment the market turns
The expensive answer
Hiring ahead of volume
  • Fixed cost in a cyclical business
  • Months to recruit, train, and ramp
  • The first line item cut in a downturn
The Lia answer
Your team, amplified
  • The mundane work removed from every desk, origination through processing
  • Files stay in-house, from first borrower conversation to funded
  • Capacity that scales up and down with the market, per seat
From first inquiry to Clear to Close, the file never leaves your people.
Built For Every Seat At The Table

Every role sees the number they own.

Executives & Owners
Revenue per lead, up. Cost to originate, down.
Pull-through is the cheapest growth lever in the building. Lia™ moves it without new headcount and without adoption risk, and every send stays human-approved.
45% → 60%+ pull-through
Branch & Production Managers
The whole pipeline, read every night.
Problems surface before the morning huddle, not after the borrower calls. You coach on what is actually happening in the pipeline.
25% fewer days to close
Loan Officers
Your best assistant, already at work.
Lia hands you a day that is triaged and writing that is finished, in your own voice, with the reasoning behind it. You review, you send, you take the credit.
12 hrs back per week
Processing & Ops
A queue that keeps itself current.
The chasing, the status updates, and the paperwork shuffle come prepared. Processors approve and send, and the desk absorbs more volume.
25 to 50% more throughput
Built For A Regulated Industry

Lia drafts. You send. Every time.

Most AI tools want to message your borrowers for you. In mortgage, that is how you lose a license. Lia is built on the opposite rule. She prepares everything, and nothing leaves without a human who is accountable for it.

Zero autonomous sends
Outbound autonomy is off by design and locked. There is no setting to turn it on.
Shows her work
Every recommendation arrives with the reasoning behind it: what changed, what she read, why now.
Sounds like your team
Drafts read like the person sending them on a good day, not like software.
Compliance-aware
Consent and contact rules are surfaced on every borrower before anyone hits send.
Lia
Waiting for your review
Lia prepares. You read it, you change what you want, and you send it yourself. That is the whole contract, and it does not have exceptions.
sent by you, from your number · consent verified
How It Works

Connected in days, not months.

Lia™ layers on top of the systems you already run. No rip and replace, no migration project, no IT committee.

01
Connect your stack
A read-only, least-privilege link to your LOS, CRM, and message history. Your systems stay the source of truth. Lia does not write back to them.
02
Lia reads everything
Every loan, lead, conversation, and note, audited continuously. The first read lands before a traditional rollout would have scheduled its kickoff call.
03
Your team works a better day
Prioritized, prepared, and waiting for approval. Nobody learns new software, because the job on the screen is the job they already do.
Works with any LOS. Any CRM.
Loan Origination Systems
Encompass MeridianLink Arive Calyx Point LendingPad
CRM
Salesforce HubSpot LeadConnector Jungo Custom CRMs
Messaging
Email SMS & iMessage
If your system has an API or an export, Lia reads it. No rip and replace, no migration.
Security

Enterprise-grade controls for a regulated industry.

Lia™ connects to your existing stack over a read-only, least-privilege link and works entirely from operational signals. Your borrowers' sensitive data stays in your system of record.

Read-only and least privilege
A scoped, read-only connection. Lia never writes back to your system of record, so your data stays the source of truth.
Scoped to what the work needs
For pipeline work, Lia reads operational signals such as loan stage, milestones, and timing. Borrower documents are read only where a lender turns on document review, under access controls scoped to the people working that file, and are never used to train shared models.
Encrypted end to end
Every connection is encrypted in transit with TLS, and data is encrypted at rest, following industry-standard security practices.
Zero autonomous sends
Outbound autonomy is off by design and locked. Every message is reviewed and sent by a licensed human, from their own number and inbox.
TCPA and consent aware
Consent status and do-not-contact signals are surfaced on every contact before anything is sent.
LOS and CRM agnostic
Lia layers on top of the systems you already run. No rip and replace, and no lock-in to any single vendor.

Lia's controls are built to SOC 2 standards today, and formal SOC 2 Type II certification is on our security roadmap. Ask us about our current architecture review in any security conversation.

About Us

Built shoulder to shoulder with the industry.

Before Lia™ was a platform, we were consultants inside the industry. For over a decade, we worked shoulder to shoulder with more than a dozen mortgage companies and banks: inside their pipelines, their processes, their systems, and the daily grind between first inquiry and funded loan.

We watched the same pain points repeat at every desk. Follow-ups slipping. Files stalling quietly. Evenings lost to data entry. Good borrowers going cold in the CRM while the marketing budget bought new ones. Lia is everything we learned, built into one platform.

Lia was founded and is led by Nima Mohajeri, Managing Partner, who spent more than a decade in CRM and automation consulting for financial services before building it.

10+
years working inside mortgage operations
A dozen+
mortgage companies and banks advised, shoulder to shoulder
Live
with lending teams working real pipelines on Lia today

Bring platform-class AI to your branch.

Rolling out to mortgage teams now. We will reach out within 24 hours.

See the Platform