The First AI That Does Your CRM Work For You

Stop Entering Data.
Start Closing Loans.

OriginateIQ is the first mortgage CRM where you never touch a keyboard. Just talk to the Orb — it logs your calls, updates your pipeline, sends follow-ups, and prioritizes your day. Automatically.

Meet the Orb — Your AI Loan Officer Assistant

Say "I just talked to John Smith, he wants a 500k refi, call him back Thursday" — contact created, loan added, follow-up scheduled. Zero typing.

Voice-First
LOS Sync
AI Follow-ups
Smart Priority
2.5hrs
Saved daily
0min
Data entry
23%
More closings

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No credit card required • 14 days free

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The CRM That Works For You

Every CRM on the market makes you do the work. Click this button. Fill out this form. Update this field. It's software designed for software — not for loan officers.

OriginateIQ is different. The Orb listens to what you say and does the data entry itself. You talk like a human. It updates like a robot.

"Just got off the phone with Maria Garcia. She's ready to lock at 6.5% on a 450k purchase."
→ Contact updated • Loan stage changed • Rate locked • Activity logged
"Remind me to follow up with the Johnsons next Tuesday about their appraisal."
→ Task created • Calendar event added • SMS reminder scheduled
The Problem

CRMs Were Built Wrong

You became a loan officer to help people buy homes — not to be a data entry clerk.

Traditional CRMs

  • Manual data entry after every single call
  • Endless clicking through forms and dropdowns
  • You decide who to call next (guesswork)
  • Remember to schedule your own follow-ups
  • LOS and CRM are always out of sync

OriginateIQ + The Orb

  • Talk to the Orb — data logged automatically
  • Say what happened — Orb handles the rest
  • AI tells you exactly who to call and why
  • Follow-ups sent automatically on your behalf
  • Real-time bi-directional LOS sync
Features

Everything You Need. Nothing You Don't.

Built by mortgage people, for mortgage people.

The Orb AI Assistant

Voice-activated AI that logs calls, creates contacts, updates stages, and sends follow-ups — all from natural conversation.

LendingPad Integration

Real-time bi-directional sync with your LOS. Changes appear instantly. No double entry ever.

AI Lead Scoring

Machine learning ranks your leads. Know exactly who's ready to move and who needs nurturing.

Smart Follow-Up Cadences

Multi-channel sequences that adapt to borrower behavior. Never miss a touchpoint.

Pipeline Analytics

See where deals stall, forecast closings, and get AI-powered predictions.

TCPA Compliance Built-In

Automatic DNC checking, consent tracking, and communication guardrails.

"I used to spend 2 hours a day updating Salesforce. Now I talk to the Orb for 30 seconds after each call. I closed 6 loans last month instead of 4 — same hours, less busywork."

JM
Jessica Martinez
Senior Loan Officer, Coldwell Banker Mortgage

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