Lia
LIA FOR ORIGINATION

Turn pipeline intelligence into action.

Lia connects leads, conversations, and pipeline changes to the next action. Automatic follow-up runs on your cadence, and activity flows back into your systems.

WHAT WE TARGET IN MORTGAGE LENDING

Turn more opportunities into funded loans.

Lead conversion target

Convert more opportunities with automatic follow-up on your institution’s cadence.

45% → 60%+

Pull-through rate target

Keep borrowers and files moving with connected work across the loan lifecycle.

Lia’s performance targets, measured against the institution’s baseline.

LIA IN ACTION

Act on the opportunity.

Lia connects pipeline signals to action, follows up automatically on your cadence, and writes the latest activity back to your CRM.

HOW IT COMES TOGETHER
01

Know what needs attention

Bring borrower activity and file context together to identify opportunities and the next step.

02

Follow through automatically

Set the sending cadence for your institution. Lia carries out follow-up without waiting for a person to send each message.

03

Keep the relationship in context

Carry the latest conversation and workflow result into connected records where needed.

04

Give people room for relationships

Let Lia handle repetitive follow-through while loan officers focus on the conversations that benefit from their expertise.

Bring your institution’s
intelligence to work.

Explore Lia for your institution ↗